UELI SCHNORF AND PHILIPP PETER, OWNERS OF WETAG CONSULTING EXPLAIN HOW THE CONCEPT OF LUXURY LIVING VARIES IN DIFFERENT PARTS OF THE WORLD AND HOW IT IS ESSENTIAL TO KNOW ALL THE SPECIFIC NEEDS OF AN INTERNATIONAL CLIENTELE.
Wetag Consulting is a member of the most prestigious international luxury real estate networks, operating worldwide. What are the benefits of this for your clients?
"Participation in international networks, which we represent exclusively in Ticino, such as Christie's International Real Estate, cannot be purchased, but is "by invitation only". And these networks, of course, try to find the best local representatives. So I hope that the client enjoys a certain guarantee and that the affiliates offer a quality of service that meets the highest international standards. This is all about visibility, credibility and of course the possibility of having a panel of highly qualified and selected international clients. So, for example, thanks to our affiliation with Christie's, we have access to a selection of names of potential clients all over the world who are actually able to purchase a luxury property".
What exactly does it mean to engage with an international clientele?
"A good quality of service starts with understanding. It's no coincidence that all our staff speak at least four languages. In fact, we need to understand what the client wants, being aware that if a potential buyer in Saudi Arabia is looking for a luxury villa, it means something very different from a client from Sweden. Therefore, we need to be able to explain if and how his wish is feasible (residence permits, residence, construction possibilities, etc.) and what it will mean from a financial point of view (taxes, ancillary costs, financing possibilities, etc.). In short, showing pictures and plans of nice houses is not enough at all'.
How do you understand the differences in the desires and aspirations of customers from such different and distant countries?
"There is only one way: you have to be absolutely familiar with the places where these clients live and where they have secondary residences, and know how luxury properties are understood in different countries. This means travelling all over the world and staying up to date with the latest news and marketing trends in the high-end property market; we then attend annual congresses, meetings and workshops organised by the organisations we are affiliated with. Thanks to our efforts, we have achieved a steady flow of clients (between 60% and 75%) from more than 70 different countries, which allows us to sell some of the most important homes in Ticino".
Wetag Consulting Immobiliare SA
Riva Antonio Caccia 3, CH-6900 Lugano
Via della Pace 1a, CH-6601 Locarno
Via Beato Berno 10, CH-6612 Ascona
+41 (0)91 601 04 40