The importance of an international network

UELI SCHNORF AND PHILIPP PETER, OWNERS OF WETAG CONSULTING EXPLAIN THE ADVANTAGES OF AFFILIATING WETAG CONSULTING WITH THE PRESTIGIOUS CHRISTIE'S IN LONDON.

What are the main features offered by the international real estate network in Ticino?

"The offer of real estate through agencies belonging to international networks is a general phenomenon that should ensure compliance with certain requirements such as, for example, a minimum level of quality, better visibility and greater credibility with local customers, while with customers from other countries there is always the hope of acquiring some new customers who have chosen to buy a property and move their residence to Ticino. If we then talk about the luxury market, the mechanism remains essentially the same, but the quality level is obviously higher, both in terms of visibility, credibility and the possibility of accessing a panel of highly qualified and selected international clients.

What advantages do Wetag Consulting and its clients derive from the fact that it has been chosen as the exclusive affiliate of Christie's International Real Estate in Ticino?

"I would say that our clients can enjoy an absolutely privileged situation, determined by the fact that we are affiliated with Christie's and therefore enjoy a very different position compared to the one created through a simple franchising network. Through this affiliation we have access to a selection of names of potential customers from all over the world who are actually able to purchase a luxury property. Christie's has created a unique list of clients whose origin dates back to 1766!

What other organisations does Wetag Consulting belong to?

"Our company is a member of many prestigious international organisations including EREN, European Real Estate Network, "Leading Real Estate Companies of the World" and "Luxury Portfolio International Real Estate". This very important network enables us to stay up-to-date with the latest news and marketing trends in the high-end property market and we participate in annual congresses, meetings and workshops organised by these organisations. Thanks to our efforts, we have obtained a steady flow of clients (between 60% and 75%) from more than 70 different countries, which allows us to sell some of the most important houses in Ticino.

What are the differences in the luxury property market in the regions of Lugano, Locarno and Ascona?

"We have to distinguish between two areas with well-defined characteristics: on the one hand, the Lake Maggiore area, with Locarno and Ascona, and on the other, Lugano and its surroundings. The customers who opt for the Lake Maggiore area are mainly nature-lovers and outdoor holidaymakers. They are therefore looking for solutions that offer the possibility of practising all lake sports, even in winter. At the same time, they appreciate the proximity and privacy offered by villas and apartments surrounded by green parks and gardens and overlooking the lake. The life of these people is enlivened by the festivals and various events held in the various towns around Lake Maggiore. On the other hand, the customers who look to Lugano are mainly business-oriented and/or are families with children of school age, and therefore appreciate the advantages that the city offers thanks to the presence of international schools, the ease of communication, the proximity to Milan, in short, all those aspects that make it an active and dynamic economic and social centre".

What are the most frequent requests from international clients who want to buy a luxury property in Ticino?

"In order of importance, I would say first of all a beautiful location, which in most cases means a lake view. Privacy is also very important, i.e. the possibility to live a private and quiet life without intrusion from prying eyes. Therefore a good accessibility should not be underestimated, in terms of ease of general external connections (roads, motorways, railways, airports), but also of connection between the property and the local road network. Finally, but the list of requests could still be long, there is increasing interest in residences that can be defined as "modern", i.e. equipped with systems, technological features and layouts in line with the requirements of contemporary living."

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Wetag is an exclusive affiliate in Ticino

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